Search engine & web advertizing : strategies and their effects on consumers

On 15 September 2010

On September 15, 2010, the Innovation & Regulation Chair held a conference on “Search and Web Advertising Strategies and Their Effect on Consumers”. The event took place on the campus of Télécom ParisTech, and featured seven presentations, given by a group of researchers from some of the world’s foremost centers of expertise in this fascinating area of research, spanning the fields of economics, marketing and computer science.

See conference summary and presentations